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Free Referral Program ROI Calculator

Ever wonder if a referral program is worth it? Our free ROI calculator helps you crunch the numbers and visualize the potential impact of your referral program. Input your customer lifetime value, referral rewards, and expected monthly referrals to see exactly how much value a referral program could bring to your business.

Use our Referral Program Checklist for comprehensive guidance in building a referral program in-house

Return on investment

🎉 {{roiCalculator.monthlyCalculatedRoi | number: 0}}%


Net new business per month

${{roiCalculator.revenueFromMonthlyReferrals - roiCalculator.totalMonthlyFees | number: 0}}


Customer Acquisition Cost (CAC)

${{(roiCalculator.totalMonthlyFees/roiCalculator.numberOfReferralsPerMonth) | number: 0}}

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Why use our free referral program ROI calculator?

Benefits

  • Measure the effectiveness of your referral marketing efforts
  • Justify investment in referral programs to stakeholders
  • Identify areas for improvement in your referral strategy
  • Compare referral marketing ROI to other marketing channels

Key metrics to consider

  • Customer Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC)
  • Referral conversion rate
  • Average reward cost per referral
  • Net revenue generated from referrals

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Reward examples

Here are examples of rewards used by GrowSurf customers.

B2C

Give 20 credits, get 20 credits. For every friend you refer who signs up, we'll reward you both with 20 extra credits.
Give $30, Get $30. When you refer a friend, we'll send you both a $30 Amazon gift card!
Get $5 for each friend you refer.
Recruit 2 friends that purchase a credit, and earn 1 reward credit for yourself!
Earn $3 in account credits for each referred friend.
Receive 1 month free for every person you refer that signs up
Invite friends and collect points to pay for your subscription. You'll both get 500 account credits for you and your friend.
Refer a friend and get $60 in credits when they sign up for a Pro account! Plus, your friend will receive a $40 credit to get them started.

FinTech

Get a $10 gift card for each friend that joins OurCompany!
For every friend you refer that funds their first account, we'll give you both $30 in investment credit.
Invite your friends and you will both receive an additional $50 on your first investment.
Invite friends and you’ll both earn $10 in account credits when they buy or sell at least $150 of cryptocurrency.
When the person you refer links an account, you'll both earn $2 🙌
Receive $200 for every accepted loan application.
Get a $10 gift card for each eligible referral!
Get a £5 gift card for each friend that joins.

SaaS (Self-Service)

Refer a friend and we’ll give you $50 when they become a customer.
You and your referral both get $50 gift cards when they raise their first $100.
Earn a $150 gift card for every referral + your friend gets 50% off their 1st three months!
Earn $100 for every referral!
Refer a friend and get 500 account credits.
Give 20 credits, get 20 credits. For every friend you refer who signs up, we'll rewards you both with 20 extra credits.
When you refer a new customer who uses OurSaaS to fulfill an order, you and your referral will receive $500 of credit towards future orders.
Receive $10 for each person you refer.

Online Education

Receive a $200 gift card for every person who signs up and starts a program.
Invite your friends to learn with us. For each referral, you will get $10 in credits to use on any of our courses.
For every person you refer to our program, you’ll earn a $25 gift card redeemable at Amazon.com and other major retailers. Your friend also gets a $25 discount by using your referral link!
Earn $150 USD for each eligible friend that completes Week 5 in our full-time program!
For every friend you refer who ends up signing up, we will give you $150.
Refer a friend and get $100 USD when they enroll!
Receive a bonus $100 USD for every 5 friends you refer that enroll.
Win a free class for being the top referrer of the month!

Online Insurance

Earn a $100 gift card reward for every person you refer who submits an application with us!
Receive a $20 gift card for each person you refer!
Share & Earn $50 per referral. Get $50 for every person you refer that apply for OurCompany's life insurance.
Get $250 for every customer you refer.

Enterprise B2B

Refer a friend and you'll both get $30 when they schedule a call with us!
For every friend you refer, you'll get a $100 Tango Card of your choice, with 200+ retailers, after 30 days of them becoming a paying customer!
Get a $100 gift card after you refer someone and they complete the signup process.
Give $200, get $200. For every person you refer, we'll give you both $200 off your next campaign.
Refer a friend and receive a $50 gift card when they make their first booking!
Receive $500 for your organization for every person you refer that signs up with us.
We'll send you $250 cash for every referral that raises $2,500.
Earn up to $300 by sharing your love for OurCompany! For every person you refer who completes a demo, you will receive a $50 eGift. For every deal that closes, you will receive an additional $250 eGift.

🎉 You're missing out on ${{roiCalculator.revenueFromMonthlyReferrals - roiCalculator.totalMonthlyFees | number: 0}} every month

Don't miss out on potential revenue! With GrowSurf's referral software, you can achieve an impressive {{roiCalculator.monthlyCalculatedRoi | number: 0}}% ROI and turn your customers into your best marketers.

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Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies